An Investigation of Impression Formation of Media Content

Thank you for your assistance with this research project.

Background and Aims

It is common practise that impressions of newspaper articles will differ depending on the type of story the article is presenting.  This project seeks to explore whether there are actual differences in impression formation for different types of media content, or whether the same underlying processes are involved.

Participation Requirements

This project is open to anyone over the age of 18 years and living in Australia.

What does your participation involve?

Participation involves reading two newspaper articles and completing a questionnaire.  It will take up to 30 minutes to complete.

What do you receive?

You will be able to enter a draw to win one of two $50 Coles/Myers vouchers.  Furthermore, participation in this study will provide you with the opportunity to contribute to scientific research findings.

If you are a Murdoch University Student and have gone through the Murdoch University Research Participant Portal, you will be granted with 30 minutes of credit.  

Confidentiality and Voluntary Participation

Your participation is voluntary and your responses will remain entirely anonymous; any personal information will be securely stored in a file seperate from your responses. 


Once the study has been completed, a summary of our research findings will be posted on the Murdoch School of Psychology website ( in November.

Human Research Ethics Committee Approval

This study has been approved by the Murdoch University Human Research Ethics Committee (Approval 2015/077).  If you have any reservation or complaint about the ethical conduct of the research, and wish to talk with an independent person, you may contact Murdoch University's Research Ethics Office on (08) 9360 6677 or email  Any issues you raise will be treated in confidence and investigated fully, and you will be informed of the outcome.


For any questions about this project, please feel free to contact either myself, Stephanie Securo (, or my supervisor, Associate Professor Ngaire Donaghue (  We are happy to discuss any questions or concerns with you.


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By clicking Next you are consenting to this research and confirming that you are above the age of 18 years and living in Australia.